Like most people in racing, it started with getting behind a horse.

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We noticed how quickly that support turns into something more, syndicates forming real bonds through shared ownership, and everyday racegoers following horses week after week, feeling invested in every run. Win or lose, those connections stick.

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What stood out to us was how little there was to represent that feeling away from the track.

So we began by creating custom ties for racing syndicates, something simple, considered, and meaningful that members could wear with pride. From there, the idea grew naturally, giving all racegoers a way to support and represent the horses they get behind, not just on raceday, but wherever the story takes them.

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Everything we make is about celebrating that connection. The colours, the horse, the memories, all turned into something you can carry with you.